#brandy
India’s brandy boom still feels uncool. Liquor cos want to give it a makeover
Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second-largest spirit category, it has historically lacked marketing and aspirational appeal, often associated with home remed…
Repertoire drinking spurs new spirit launches
Nearly a dozen products are either already in market or being introduced through early 2026-27 across whisky, brandy, vodka, gin, rum and tequila.