Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second-largest spirit category, it has historically lacked marketing and aspirational appeal, often associated with home remed… For the full story, visit the source.
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India’s brandy boom still feels uncool. Liquor cos want to give it a makeover
Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second-largest spirit category, it has historically lacked marketing and aspirational appeal, often associated with home remed…
By Sagar Malviya· The Times of India· 5 months ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India