For shoppers today, shelves in physical stores have been replaced by thumbnails on an app or an Instagram feed. Scrambling to stand out in that stamp-sized space, D2C companies are going all out to dress their brands up and grab consumers by the eyeballs. For the full story, visit the source.
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The shelf-to-screen shift: How packaging is powering D2C brands in a quick commerce world
For shoppers today, shelves in physical stores have been replaced by thumbnails on an app or an Instagram feed. Scrambling to stand out in that stamp-sized space, D2C companies are going all out to dress their brands up and grab consumers by the eyeballs.
By Radhika P Nair· Livemint· 2 days ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint