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Microdramas, K-dramas, anime grow as local OTT originals see rationalization

Microdramas, K-dramas, and anime are rapidly growing content formats in India, attracting younger audiences seeking diverse storytelling. Their popularity reflects changing consumption habits, favoring short sessions and mobile viewing. 

By Lata Jha· Livemint· 1 day ago· 2 min read
Microdramas, K-dramas, anime grow as local OTT originals see rationalization