#microdramas
Streaming giants in India are turning to microdramas in the battle for attention
India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized shows are no longer just filler but a key strategy for discovering new content and building future franchises. Major players…
RisingJoy licenses microdramas to more than 50 platforms in over 30 countries
Singapore-based microdrama studio RisingJoy has expanded its content licensing partnerships to more than 50 apps and platforms across over 30 countries. Citing rising demand for microdramas globally, t...