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Memory costs push phone prices up, and one brand has moved its hike to November 11

Ai+ Smartphone has advanced a planned price revision from November 15 to November 11, citing higher memory and component costs and a stock running out faster than expected. Its entry model moves from ₹8,999 to ₹10,999.

· · 1 min read

New Delhi: Rising memory prices are about to reach the shop counter. Ai+ Smartphone said on Friday that a price revision announced for November 15 will now take effect on November 11, giving buyers until November 10 to purchase at existing rates.

The company said demand ran ahead of projections and existing inventory was exhausted sooner than planned. Fresh stock is being procured at higher memory and component costs, which pulled the revision forward.

The cheapest models move first. The Pulse 2 FE and Pulse 2 in 4GB+64GB go from ₹8,999 to ₹10,999. The Pulse 2 4GB+128GB rises from ₹9,999 to ₹11,499, and the 6GB+128GB variant from ₹10,999 to ₹11,999.

The Nova 2 5G in 4GB+64GB moves from ₹11,999 to ₹13,999, the 4GB+128GB from ₹12,999 to ₹14,499 and the 6GB+128GB from ₹13,999 to ₹14,999. The Nova 2 Neo 5G starts at ₹14,999, against ₹12,499 now.

The Nova 2 Power 5G in 6GB+128GB goes from ₹15,999 to ₹16,999, and the 8GB+128GB from ₹16,999 to ₹18,999. The Nova 2 Pro 5G rises to ₹17,999 and ₹19,999. The Nova 2 Ultra 5G moves to ₹20,999 and ₹22,999.

The brand was founded by Madhav Sheth and runs NxtQuantum OS, which it describes as India's first sovereign mobile operating system. It positions itself on clean software, long battery life and accessible pricing.

Ai+ is not alone. Component costs have been climbing through the year, and several handset makers have revisited festive-season pricing. For buyers, the practical window is now three days. One 8GB+256GB variant stays at ₹49,999.