#viewership
India-Pakistan rivalry lifts Asian Games viewership and revenue
India-Pakistan clashes in cricket and hockey drew big audiences at the Aichi-Nagoya Asian Games, helping fuel stronger viewership and a 20% revenue rise.
India-Pakistan cricket final, hockey semifinal most-watched in Asian Games history: OCA
India's clashes with Pakistan in cricket and hockey at the Asian Games attracted unprecedented viewership figures. The Olympic Council of Asia reported record audiences for both events, highlighting their significant impact. While acknowledging some logistica…
Taarak Mehta beats big OTT releases, stays strong even during IPL 2026 and Dhurandhar rush: Ormax Rankings
Taarak Mehta Ka Ooltah Chashmah, a long-running Indian sitcom, achieved a significant milestone by ranking as the second most-watched OTT property in India for the week of May 18-24, 2026. The show garnered 4.2 million viewers, surpassing major streaming rele…
India’s TV industry faces deeper pressure as viewers, advertisers move online
India's TV broadcast industry faced significant structural pressure in FY26 due to declining advertising demand and a shrinking pay-TV subscriber base. Viewers and advertisers are increasingly shifting to digital platforms, impacting even major sporting event…