#sports-marketing
Indian Super League gets title sponsor after three seasons, ties up with JSW MG Motor India
The Indian Super League has secured JSW MG Motor India as title sponsor for the 2026-27 season, ending a three-season gap without a title partner. The league will be renamed the MG Indian Super League as it begins a club-led commercial era, with 13 teams retu…
Asian Games 2026: YES Bank launches nationwide campaign for Team India
The bank's campaign for the Aichi-Nagoya Games includes a film airing in seven languages on more than 25 TV channels, alongside print, outdoor and digital advertising
The heavily jeered $250m goldmine - are hydration break ads here to stay?
BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.
The heavily jeered $250m goldmine - are hydration break ads here to stay?
BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.
How Rado turned India into its biggest success story and found a new champion in Smriti Mandhana
Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger - Campaign Middle East
Read top takeaways from the latest Campaign Market Minds: CMO Round Table on ‘Building the Future of Sports Marketing in the Middle East’.
MLB taps Reliance’s RISE to pitch Baseball in India, Mumbai event planned in October
Major League Baseball is partnering with RISE Worldwide to expand baseball's reach in India, targeting the nation's young sports enthusiasts. This collaboration will involve marketing, social media, and commercial efforts, highlighted by a live baseball event…