India Business News: MUMBAI: Indians are turning to ice creams, colas, soft drinks and packaged cold coffee to survive the scorching heat, spurring sales of summer product.
India's scorching heatwave has boosted sales of soft drinks, ice-creams and dairy beverages, while higher prices and weak consumer sentiment have slowed demand for ACs and refrigerators.

Whether people have to change their drinking habits or not, the youth and children demand for soft drinks. This makes the soft drink sales to go down and be there to make some profits. Less pofits and not more but the soft drink industry is still not a loser.
CRISIL Ratings in its recent report noted that the competitive landscape is heating up in the soft drinks sector with new entrants launching products at popular price points