


IMAX CEO Rich Gelfond has broken his silence on Avengers: Doomsday losing IMAX screens to Dune: Part Three and dismissed Infinity Vision as a marketing gimmick on Disney's part.

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IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ploy to make up for Avengers: Doomsday not playing on IMAX screens.