#fashion-industry
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?
Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These homegrown companies aim for the mass-premium segment, offering stylish footwear. While consumers are willing to spend, bu…
Today's Best Sneakers Don’t Need Limited Drops to Prove It
Good sneakers are those that don't need fake scarcity to flaunt their worth, but do so on their own. KicksCrew eliminates the barriers that've sealed the best
Prada launches Indian-made sandals after cultural appropriation backlash
Prada had faced backlash last year after it showcased similar designs at a fashion show without acknowledging their Indian roots.