#consumer-engagement
Tyre marketing is no longer about tyres; it’s a memory game
As consumers engage only at replacement moments, brands are focusing on long-term recall through sports properties while using digital ecosystems to convert intent and reinforce trust across the value chain
Apparel exporter Meenakshi India enters D2C market with the launch of SHORTSTOP
Launches digital platform, shortstop.in, to directly engage with consumers and expand its presence in India’s growing online apparel market