#consumer-behavior
Everyone wants your attention. Media is changing because of it
The media and entertainment industry has evolved into a content and attention economy, highlighting the need for integration. As consumers prioritize experiences over traditional media, the challenge is unifying diverse creators and platforms. This shift nece…
Psychology says people who stand in queue for hours to buy an iPhone aren't necessarily Apple fans, they may be doing it for more than just the new phone
iPhone 18 queue Psychology: Why do people stand in long queues to buy a new iPhone when they can order it online? Psychology and consumer behaviour research suggests the answer may involve more than Apple loyalty. Studies point to the appeal of being among th…
We Are Creating Consumers , Not Creators : Aditya Shukla Vision for an Innovation - Led India
HUL Chairman Says Indian Consumers Are Exhibiting Dual - speed Behaviour
Understanding fathers as consumers: Insights shaping modern marketing
This Father’s Day, experts highlight how brands are overlooking fathers despite their growing influence on family purchases and childcare.
How AI is redefining the advertising ecosystem
Discover how AI is transforming advertising, enhancing ROI, and reshaping consumer interactions in the evolving digital landscape.
The Transformation of India Retail Sector : How Premium Tyres are Changing Consumer Behavior , ETRetail
Global Cashback Programs Databook Report 2026: Market to Surpass $450 Billion by 2030 from $270 Billion in 2025 - 90+ KPIs on Business Model, Channel, Cashback Program Type, and End Use Sector
The cashback market is evolving from broad rewards to more controlled, behavior-guiding mechanisms. Opportunities lie in platform-specific cashback, festive event-driven usage, and network-sponsored incentives. Growth is driven by targeted user segmentation, …