Ad rates are unlikely to change as increased inventory becomes available; media buyers say the move will help prime-time advertisers and broadcasters during festive season

"Excited to bring world's biggest sporting spectacles to Indian audiences": Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034
As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the 2022 tournament, local broadcasters are cautious about FIFA's steep pricing demands.
India and Jamaica are strengthening trade and cooperation for skilled professionals. Agreements were signed in health, solarisation, and broadcasting. Discussions covered digital transformation, cultural exchange, and digital payments. Both nations will enhan…