#brand-strategy
Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?
Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despite facing capacity constraints and a reliance on a few key models, the brand aims to sharpen its identity and premium exp…
INOVUM Communication Secures Strategic Agreement With Defind Enterprises Private Limited to Elevate Digital and Brand Presence
INOVUM Communication Secures Strategic Agreement With Defind Enterprises Private Limited to Elevate Digital and Brand Presence