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ASCI issues AI labelling guidelines for ads, rules to take effect in three months
ASCI’s new AI advertising guidelines require disclosure of synthetically generated content (SGC) when hiding its AI origin could materially affect how consumers understand or act on an advertisement. The rules take effect three months after publication.
Illegal ads and scams outpace misinformation in ad violations: ASCI
The speed and reach of digital ecosystems have helped advertising, but they have also amplified misleading and harmful advertising, making monitoring a nightmare, says the latest annual complaints report of the Advertising Standards Council of India (ASCI). I…