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Thursday, 7 May 2026
Mukhyamantri
Business

Visa bets on cheaper tech and consumer choice to take on the UPI juggernaut

UPI’s share of India’s digital payments volume rose to 84% in 2025, but the global payments major believes it can stay competitive by benchmarking merchant pricing against domestic rivals and tweaking its unit economics if needed, a top Visa India executive t…

By Salman SH· Livemint· 6 days ago· 2 min read
Visa bets on cheaper tech and consumer choice to take on the UPI juggernaut