Sapphire Foods is pivoting to a permanent value-pricing model for KFC to stimulate transaction growth amid a sluggish consumer environment. The strategy precedes a merger with Devyani International, aimed at consolidating India’s QSR market and capturing oper… For the full story, visit the source.
BusinessUttar Pradesh
Sapphire Foods bets on KFC value meals to drive traffic amid weak demand
Sapphire Foods is pivoting to a permanent value-pricing model for KFC to stimulate transaction growth amid a sluggish consumer environment. The strategy precedes a merger with Devyani International, aimed at consolidating India’s QSR market and capturing oper…
By Vaeshnavi Kasthuril· Livemint· 9 days ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint