India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing habits. Companies are blending subscriptions, advertising, commerce, and transactional revenues to cater to diverse pre… For the full story, visit the source.
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India emerges as a hybrid video entertainment economy, driven by shifting audience preferences
India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing habits. Companies are blending subscriptions, advertising, commerce, and transactional revenues to cater to diverse pre…
By Javed Farooqui· The Times of India· 3 months ago· 2 min read
This summary is sourced from The Times of India. Read the full article at:The Times of India