In the pan-India era, a celebrity’s biggest risk may not be a court case but cultural backlash. Social media can turn local grievances into national controversies, damaging endorsements, trust and regional audience goodwill. For the full story, visit the source.
Entertainment
In the pan-India movie era, cultural missteps can cost stars more than court cases
In the pan-India era, a celebrity’s biggest risk may not be a court case but cultural backlash. Social media can turn local grievances into national controversies, damaging endorsements, trust and regional audience goodwill.
By Lata Jha· Livemint· 3 months ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint