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Despite price hike, appliance makers expect double-digit growth in festive sales

Air-conditioner and consumer appliance prices have risen 5-8% ahead of the festive season, but manufacturers expect sales to grow in double digits, driven by premiumisation, replacement demand, easy financing and improving consumer sentiment.

By PTI· The Times of India· 2 days ago· 2 min read
Despite price hike, appliance makers expect double-digit growth in festive sales