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96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, with influencers acting as conduits between events and fans. This digital transformation is prompting brands to rethink th…

By PTI· The Times of India· 4 months ago· 2 min read
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google